The challenges to improving business performance are many and diverse: limited resources, deadly deadlines, market competition, budget restrictions -- to name a few. Keeping your target the focus without losing out to the realities of competing priorities is often the biggest challenge.
And what works? Getting the big picture, a thorough understanding of your business, markets, products, values and culture so that you 're not driven by tactics alone. With comprehensive problem solving, the right tools, and the steady conscientious guidance of the right strategy, we deliver quality and an ROI on the money you invest in communications.
Achieving a presence, establishing a unique identity and remembering a message is a success only when your target audience is responsive and motivated. That's a win-win for everyone.
Principal
The founding principal is Frances Roberts, a communications professional with over 25 years experience in the field. Much of her expertise is demonstrated with clients in E-health, healthcare, financial, marketing, high tech and media industries. Her expertise provides solutions, leadership and creativity -- attributes that uniquely set her company apart for its seasoned approach to communications.
Frances was a media professional in broadcasting, working as a writer and producer at BBC, CBC and Global television.
She held senior management roles in corporate communications within CIBC and Visa; as Director of Communications with Microforum, a high tech and software company; in Public Affairs with the Ontario government, and the federal government's foundation, Canada Health Infoway.
She has received awards of excellence for her teamwork from CIBC and Canada Health Infoway, and documentary making from the Birmingham International Festival of Educational Films.
Frances is a dedicated volunteer, she is a member of the International Association of Business Communicators (IABC) and Chair of the Alliance of Independent Practitioners (AIP), which is motivated towards supporting independent IABC/Toronto communicators through professional development, networking and marketing.
What are the success factors when managing communications within a large scale, complex IT implementation? Check out "Taking the Hi Road", on the Push A Pencil blog.